Trial delivers 3% of spend
Its stated share is 50%; no reading until both arms spend alike.
- Budget
- ₹10,000 a day
- Worst case
- ₹3,04,000 a month
- Bid strategy
- Target CPA ₹312
- AI Max
- Off
Bidding stage
- Stage
- Target CPA, converting
- Next stage
- Predicted value
| Fact | Needs | Has |
|---|---|---|
| First payments in 60 days | 30 | 4 |
| Signed up in 30 days | 50 | 226 |
- Lacks
- First payments in 60 days
Steps
| Step | Week | Week ₹ each | 30 days | 30 days ₹ each |
|---|---|---|---|---|
| Clicks | 743 | 65 | 3,010 | 66 |
| Started signing up | 170 | 283 | 702 | 285 |
| Signed up | 52 | 926 | 226 | 882 |
| Added a first teammate | 3 | 16,046 | 11 | 18,100 |
Experiment
- Trial
- Sitelinks, callouts, a structured snippet, and an image
- Trial share
- 50%
- Days
- 5, ends 5 December
- Reading
- Not yet: needs four whole weeks and equal spend
| Arm | Spent (₹) | Clicks | Share of spend |
|---|---|---|---|
| Trial | 1,535 | 24 | 3% |
| Running campaign | 46,604 | 719 | 97% |
- Changed by
- Workfolio: trial of 25 assets at a 50% share, applied 7 November