Workfolio: budget ₹10,000 to ₹15,000 a day on Asia, Gulf, United States

Reason: It spends its whole budget by 15:00 on 6 of the last 7 days, losing 38% of its Search impression share to budget.
Advertiser: Workfolio
Account: Design Qube
Filed: 12 November, by the ads lead

Budget

One budget, drawn on by one campaign.

Daily budget
Campaign	Before (₹ a day)	After (₹ a day)
Search · Asia, Gulf, United States	10,000	15,000

Google's simulation, 2 to 8 November
Point	Clicks	Cost (₹)	Conversions bidding counts
Nearest ₹10,000 a day	775	48,865	53
Nearest ₹15,000 a day	1,140	72,300	70

Campaign	Spent, week (₹)	Signed up, week	₹ each
Search · Asia, Gulf, United States	48,139	52	926

The lead applies these changes exactly as shown.

Workfolio may spend up to ₹1,52,000 a month more.

Worst-case monthly spend
Budget	Before	After
Search · Asia, Gulf, United States	₹3,04,000	₹4,56,000
Plan total	₹3,04,000	₹4,56,000
Live worst case	₹4,86,400	₹6,38,400
Ceiling	₹4,78,800	₹4,78,800

The lead applies it on your go, and the Ceiling becomes ₹6,38,400.

A later Plan can lower the budget.

Filed 12 November, 11:20

Drafted 12 November, 10:55

Plan key: design-qube-workfolio-asia-budget; digest a0c4 9e17 52bd 08f3